Busy, mobile Malayalis are particularly strong radio listeners because of its accessibility while they are on the go – at work, driving, relaxing at home or using the internet.
The program mix is based on nostalgic yearnings of a time not so long back, and songs of the golden period of Malayalam cinema, phone-in and interactive programs with Malayalis around the world, a poetry program and many more.
All programs are aimed at promoting the purity of Malayalam language. Within and without Kerala, the new generation has lost the charm of pure Malayalam, yet knowing it and learning it will empower their lives more.
Unlike FM stations, Radio Graamam has hourly live news bulletins.